Thursday, April 23, 2009

BJP Ad Campaign Sucks

I refrain from writing about the political matters. Politics is not my cup of tea (or the coffee either). This time also I'll not write about the politics but the execution of a political Ad campaign. In your opinion what has been the cause of failure for BJP in last two elections. Let me guess the same result even in these elections too. If you ask me the biggest reason for their loss have been the Ad campaigns released before each elections. I'll never go for a party which believe in negative campaigning. The only positive thing that the Ad talks about is "मजबूत नेता | निर्णायक सरकार " (strong Leader, decisive government). On the other hand congress has always talked about their achievements.

I am not sure who has given them this campaign idea. You can not create a great impression by counting what someone else has not done, irrespective of the statements being true or false. What public wants to listen is what you have done for them. And please do not tell us that a leader of opposition is in no position to do anything. Is there someone listening. Come on guys think and think hard. Come up with whatever achievements you have made in all those years. Those will definitely fetch you few votes. And next time you win the election working on my advice do comeback and put a comment back on this post.

2 comments:

Praveen Lohani said...

Absolutely correct. My vote will now move to the local candidates kitty ;-)

alok bhatnagar said...

Typically a Govt will always tout its achievements and Opposition always its failures! 2004 campaign was reverse, BJP Government showcasing "India Shining" and Congress opposition crying hoarse that it was not the case!

Public memory is short and hence the needs for these ads.

I feel the BJP's campaign is lacklustre. It could have picked issues like Terror and make them big time but they got afraid of English media picking on them!